Index

We use Google Trends to provide a complementary tool: Fast, cheap, and agile tracking of consumer confidence

Column

Gtrend index

Source

fuente y explicacion para bajar datos

Column

Keywords from google

keyword1

keyword2

keyword3

Column



keyword4

keyword5

keyword6

Data

Methodology

Project Contribution and Target Groups


Our contribution in detail:

  • Open-source R code to extract data from Google Trends.

  • Free and flexible illustration of data.

Target groups:

  • State Secretariat for Economic Affairs (SECO)

  • Businesses

Consumer Confidence - Idea and Definition


Generally, consumer confidence is high when the unemployment rate is low and GDP growth is high. Measures of average consumer confidence can be useful indicators of how much consumers are likely to spend.

There is no unified definition of consumer confidence.

Instead, there are various indicators built to measure consumer confidence. Their definitions vary.

We have a positive list and a negative list — what people search for during good and bad times:

Positive items include:

Negative items include: RAV, Rezession, Insolvenz

Existing indicators